MOHB Coffee Roasters, a renowned cafe in South Korea, is dedicated to offering high-quality coffee consistently, with meticulous attention to detail—even in the water used for brewing.

I was commissioned to craft their comprehensive brand identity, starting from strategy and extending to visual identity and packaging for their high end single origin drip coffee filters. My approach began by highlighting the link between nature and coffee, establishing the brand's character, tone, and voice around this core connection. This foundation guided the creation of a visual brand identity that gently embodies the warmth of nature.

The end result is a cohesive, heartfelt brand identity that resonates with MOHB Coffee Roasters' commitment to excellence and natural harmony.

Services: Brand Strategy, Creative Direction, Branding & Packaging

Coffee is one of the nature’s abundant gifts. However, our modern world disconnects us from this natural context and sterilizes the experience of drinking coffee. Our mission is to restore the true essence of coffee, from its origins to your cup. We aim to unveil the quiet and boundless power of the soil, the warm touch of the sun, and the wavy breath of the wind.

We’re enchanted by the generousness and the divine power of the Mother Nature. So, we dedicated ourselves to be the bridge between this limitless nourishing source and the humanity. We aim to bring back the lost connection by committing ourselves to real and wholesome sources, by conveying the purity and essential quality of our products.

Day in, day out we’re serving our customers in excellence, using the best ingredients available, with conscious steps. Even the smallest elements of the production process is thought out. We blossom in the details.

We build a real connection by narrating MOHB's genuine story and values. Our language in communication is authentic, wise and comprehensive. We intend to empower, give trust, and support the humanity with the imminent energy in their daily routine. We’re sensible, giving and receptive to the generousness.

Our products speak for us with their quality. Our design style is subtle, bringing soft but strong power of the nature. The colors and visual elements aim to give that silky warm feeling of sunset and evoke confidence, just like the instinctive force of the earth.

As in every other area, we also strive for the perfection in the design details. We’re using colors and materials available in the nature, carrying our mission to the hands of our customers.