Organic Textiles Branding

Introducing Dusty Teal, a brand that offers luxurious, handcrafted organic towels and bathrobes designed for beach, pool, home, and yacht use. These products are hand crafted from natural muslin and linen fabrics in Turkey, making comfort and quality a central experience.

The essence of this brand lies in capturing the serene, slow-paced lifestyle of the Mediterranean, where summers feel endless and the sea is an important part of life. This collection evokes warmth, comfort, and the breathtaking beauty of the coast, inviting you to savor life's most tranquil moments.

Design decisions reflect the brand vision through a minimal, elegant, and warm visual identity. The logo is refined and understated, complemented by modern sans serif typography that emphasizes clarity and sophistication. The color palette features cream and teal, symbolizing the calm and serene seascape. Product images were captured during the golden hour, enhancing the visuals with warm, gentle tones that reflect a leisurely, luxurious lifestyle.

Services: Creative Direction, Branding & Packaging Design