Nutrili is all about bringing high quality, natural and sustainable supplements. Backed by science, products are certified vegan, have only natural flavors and colors. Ocean-diverted pure recycled plastic is used for the jars.

Services: Creative Direction, Branding, Packaging

Client: Nutrili

Photography: Lara Zankoul + Büşra Sarıoğlu

Logomotion: Eray Sarıoğlu

The desired brand feeling was young, colorful and functional. The concept and the design reflects the clean ingredients of the supplements, while it's still effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves and the stars in it symbolize that the products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Product name on the packaging is bold and shows the customer what the product does clearly. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.