Led the relaunch of 99X Atlanta’s website, bringing back the iconic alternative rock brand with a fresh digital presence tailored to its unique identity.

Every other station in the Cumulus Atlanta network used a generic, corporate web template that didn’t reflect 99X’s distinct voice or connect with its alt-rock audience. The user experience was uninspired, and mobile optimization was lacking.

I designed and built a custom, content-driven site with:

A bold, rebellious aesthetic true to 99X’s roots

A responsive, mobile-first layout

Intuitive navigation for easier content discovery

Focused features highlighting music, events, and on-air talent

The launch positioned 99X as a standout among corporate-owned stations, reconnecting loyal fans with a brand they loved on a platform that matched their expectations. The site improved engagement, increased mobile traffic, and helped re-establish 99X’s identity in the digital space.