EcoGlow | Landing Page

I designed a modern, eco-conscious homepage for EcoGlow, a premium skincare brand focused on clean beauty and scientific innovation. The goal was to create a visually captivating website that reflects the brand’s natural essence, promotes its core products, and builds trust with its target audience through clear storytelling and strong visual identity.

Create a clean, elegant homepage with strong branding and visual balance.

Highlight the brand’s core product using lifestyle photography and custom packaging design.

Deliver a responsive layout suitable for both desktop and mobile.

Encourage conversions through clear CTAs (Read More, Shop Now)

Conducted visual research and mood boarding

Designed full homepage in high-fidelity using modern layout principles

Selected typography, color palette, and created a responsive hero section

Figma

Adobe Photoshop

Unsplash (for mock lifestyle image)

Custom fonts & icon design

Discovery & Research: I explored various eco-skincare websites and drew inspiration from minimalist beauty brands to understand layout expectations and emotional tone.

Wireframing: Sketched out layout ideas, focusing on balance between white space, product focus, and visual storytelling.

Visual Design: I applied a modern grid, integrated the custom wordmark logo, selected an earthy green color scheme, and refined the hierarchy for a natural flow.

Mockup Presentation: Presented the site with visual harmony between product visuals, headline, supporting text, and CTA placement.

Achieved a modern, luxurious feel while maintaining eco-friendliness.

Clear navigation and product focus make it easy for users to explore and shop.

Strong typography and minimal layout reinforce trust and premium brand identity.

This design helped refine EcoGlow’s visual presence for future expansion.