Dream online - reinventing virtual event experiences

Dream Online merged performance with gaming tech, innovating in live theatre engagement. I crafted an engaging ticketing site, complete with a virtual lobby for interactive events, enhancing and simplifying the audience experience.

In response to COVID-19, I adapted 'Dreams' from a physical play to an engaging online experience. The production combined live action with digital effects, enabling audience interaction to influence the performance, creating a unique and dynamic virtual theater event.

I designed and developed the ticket marketing website, allowing visitors to book free and paid tickets, check schedules, and get performance details. I implemented magic links for anonymous access, ensuring privacy while still allowing RSC to manage communication with the audience. I also added a countdown timer to build anticipation for the limited-run performances.

In the lobby, I created a captivating forest atmosphere where users become interactive fireflies, using Lottie animations for dynamic movement. This immersive setup mimics a theater's excitement, with informative tooltips guiding the virtual journey and preparing users for the interactive live performance, enhancing both engagement and understanding.

I designed a content hub for post-performance engagement. Easily accessible from the lobby, it features live viewing, behind-the-scenes content, and detailed information about the cast and story. The hub also facilitates support for live productions through donations, enhancing user involvement and awareness.

I prioritized accessibility in the design of both ticketing and streaming platforms for Dream, ensuring inclusivity at every stage. Features like high contrast mode, adjustable text sizes, and screen reader support were key to creating an inclusive experience. The Dream launch on March 12th marked a milestone, showcasing a collaborative effort that redefined immersive theatre, blending creativity and technology.