Brand Rebranding for Babies Come True

As a Senior Graphic Designer at Babies Come True, one of my first tasks was to propose a rebranding to establish a strong and lasting identity for the brand.

The process began with a logo refinement, selecting a typography that better represents BCT’s values—ensuring clarity, warmth, and approachability.

I developed a cohesive visual system built around a color palette that conveys trust and warmth: purple as the primary color, complemented by green and light blue as accent colors. These choices enhance brand recognition and adaptability across different communication platforms.