Ski Instructor Visual Identity Design

For this project for Bautista Álvarez, an independent ski instructor, a visual identity was developed to convey dynamism, approachability, and trust.

The concept was built around a orange and blue color palette, defined collaboratively with the client after expressing the desire for a bold and highly dynamic identity. This color combination enhances contrast and energy while also referencing the sports and mountain environment.

The visual system aims to reflect a warm, fun, and reliable brand, aligned with Bautista’s personality and teaching style. The logo’s gestural and organic character adds movement and spontaneity, enabling clear and friendly communication across different formats and applications.