Visual Identity for El Seteo

El Seteo is a YouTube channel that interviews Argentine music bands, exploring their background and showcasing the moments of preparation before each live performance.

VISUAL IDENTITY For this project, a strong, eye-catching, and dynamic visual identity was developed, designed to stand out across digital platforms and integrate seamlessly with audiovisual content. The logo combines a bold sans serif typeface with an organic symbol that references sound, vibration, and the energy of live music. This graphic element adds movement and personality, becoming a distinctive asset of the brand.

The identity is built around a reduced color palette of black, white, and red, enhancing contrast, intensity, and a stage-driven character. The visual system was designed to be flexible and adaptable, allowing consistent application across thumbnails, social media assets, and motion graphics, while maintaining a clear and recognizable visual language.