I led the redesign of RoamStay, a multi-platform property management solution (web & mobile) for property managers, residents, and vendors. By designing a user-centric MVP, applying agile design processes, and building a scalable design system, we achieved 40% faster UI development, 20% quicker service bookings, and significantly improved user experience across all platforms.

As a UI/UX Designer, my responsibilities included:

Leading the design and development of five key platforms.

Designing the RoamStay MVP with a user-centric approach.

Implementing an agile and collaborative design process.

Building a design system to ensure visual consistency and improve design iteration efficiency.

Before RoamStay, users faced several challenges:

Unstructured Property Management Processes → Property managers struggled to manage units, payments, and services.

Inconsistent User Experience → Residents and vendors had difficulty navigating and accessing services.

Limited Design Scalability → The absence of a unified design system led to UI inconsistencies and slowed product development.

The first step was to develop an MVP focusing on essential features:

User Research & Persona Development → Understanding the needs of property managers, residents, and vendors.

Wireframing & Prototyping → Creating initial sketches and high-fidelity prototypes.

User Testing & Iteration → Conducting usability testing to ensure ease of use.

To ensure alignment with business and technical requirements, I adopted an agile approach:

Sprint-based Iteration → Working in sprints for rapid iterations based on feedback.

Cross-functional Collaboration → Partnering with product teams, developers, and stakeholders.

Design Review & Feedback Loop → Conducting regular review sessions for continuous improvement.

I initiated the creation of a design system to unify visual elements and interactions:

Consistent UI Components → Developing a reusable UI component library.

Guidelines for Development → Documenting design rules for efficient implementation.

Accelerated Design Iterations → Reducing redesign time with a modular system.

After implementing the new design:

Improved design efficiency → UI development time reduced by 40% with the design system.

Faster checkout & transactions → 20% increase in service booking speed for residents.

Positive user feedback → 80% of property managers reported improved property management efficiency.

Managing design needs for different user types within a single platform ecosystem.

Adapting the agile process to dynamic business priority changes.

Conducting A/B testing to optimize the new user onboarding experience.

Developing AI-driven insights to assist property managers in decision-making.