Campaign Management - Kipps the New Half a Sixpence Musical

Overview

As Public Relations Officer for the Galway University Musical Society I managed the advertising camapign for their production of Kipps - The New Half A Sixpence Musical

My Role

Social Media Managment

• Posted regular feed and stories in the run up to the show opening

• Ran a social media based competition to boost community interaction and reach of the page

Content Creation

• Generated artwork for the production

• Designed a souvenier programme / playbill for the production and proofread it to ensure a professional final product

• Created countdown posts in the run up to the opening of the show

• Generated press release for local print media

• Collaborated on the generation of a promotional video for the production