Building Social Media Community for MindGinie.

MindGinie empowers users through wellness and mindfulness tools. When the founder approached me, her goal was to turn their digital platforms into thriving hubs of activity.

The primary objectives for this project were to:

Increase social media engagement and follower count across platforms.

Expand the brand’s reach and build a loyal community.

Drive traffic to the app and increase app download through strategic content and engagement efforts.

Target audience: My first step was to understand MindGinie’s target audience and how they interacted differently on Instagram, Facebook, and LinkedIn. 

Content Pillars: I created strategic content pillars that resonated with their audience—mindfulness tips, user testimonials, engaging reels, and app features.

Engagement: I ensured regular posting, carefully scheduling content to align with peak engagement times. Additionally, by replying to comments, answering questions, and initiating conversations, I helped build a sense of community around the brand.

Outreach: To further expand reach, I conducted proactive outreach campaigns targeting influencers, wellness groups, and niche communities.

The results of these efforts lead to:

Increased Organic Engagement: Within just 15 days, organic engagement surged by 44.8%, with the overall reach doubling by 107%.

Boosted Website Traffic: By focusing strategic call-to-actions, profile visits soared by 110% in 30 days. This approach drove significant traffic to their website and app.

Community Building: MindGinie’s followers began engaging with content in more meaningful ways, from comments to shares, creating a vibrant community that supported their brand mission.