As the Product Designer on the project, I was responsible for designing and building the EventGizmo website, with a focus on clarity, responsiveness, and user engagement.
The original site lacked structure, was slow on mobile, and didnโt reflect the productโs innovation. I completely redesigned it from the ground upโstarting with wireframes, mood boards, and visual direction in Figma, then moving into no-code development.
What Changed:
Made the site 7x more responsive by optimizing layouts, improving breakpoints, and streamlining animations for speed.
Designed a cleaner, modern UI that clearly communicates the appโs value and features.
Improved CTA placements and section flow to guide visitors through the experience more naturally.
Rebuilt the site using performance-focused tools to ensure it loads fast across all devices.
๐ 230% increase in user engagement
๐ 40% reduction in bounce rate
โก 3x faster mobile load time
๐ More vendor signups within the first 2 weeks