Bignst is a high-end fashion company specializing in custom fashion and merchandise, comparable to luxury brands like Gucci. My goal in designing the Bignst website was to encapsulate a refined, premium, and calm aesthetic that would resonate with the brand's identity and target audience. By studying luxury fashion brands like Gucci, Louis Vuitton, and Balenciaga, I crafted a digital experience that blends sophistication with seamless user navigation.