Astroideal Website Redesign
Jose Garcia
Case Study – Astroideal
An esoteric platform for Tarot, Astrology, Reiki, and Numerology consultations.
Context
Astroideal is a holistic services platform connecting users with tarot readers and astrologers through online sessions. The original website had severe usability, navigation, and trust issues, directly impacting conversions and user retention.
I was commissioned to conduct a full UX/UI audit and later deliver a complete redesign of the homepage and the professional dashboard.
The original design had serious inconsistencies and flaws.
Problem
Unclear messaging – CTAs like “Available now” or “Review now” had no context for new visitors.
Confusing structure – Steps lacked hierarchy, the introductory video was low quality, and redundant content created friction.
Critical navigation errors – Pop-ups without close buttons, frozen screens on mobile, and loss of navigation control
Lack of trust – Professional cards showed inconsistent information, unclear pricing, and no online/offline status.
Visual inconsistency – Unaligned styles across sections and a weak footer that didn’t convey reliability.
Process
UX/UI Audit
Desktop and mobile navigation analysis.
Detection of critical failures blocking user flows.
Recommendations: restructure homepage, unify CTAs, simplify user steps, add testimonials, highlight secure payment methods.
Homepage Redesign (UI Exploration)
Iterated multiple visual directions with different fonts (Albert Sans, Playfair Display, Cinzel) and color palettes.
Rebuilt the hero section with a clear value proposition: “Connect with the Universe. Find your answers now.”
Simplified onboarding flow into 4 clear steps with proper hierarchy.
Unified professional cards with price per minute, specialties, and online/offline status indicators.
Multiple redesign options to suit customer preferences.
Professional Dashboard
Designed a management panel for experts, including:
Scheduling tools for sessions and rituals.
Upload options for PDFs, images, and Zoom links.
KPIs on visibility, favorites, and monthly earnings.
Focused on clarity and efficiency, with responsive layouts ready for future modules.
Solutions
Clearer homepage with trust-building elements
Strong headline and trial-based CTA instead of credit-based sign-up.
Simplified steps with visual hierarchy.
Transparent pricing and professional availability.
The best techniques for improving conversion are applied to design.
Added testimonials and secure payment guarantees.
Consistent visual identity
Mystical yet modern moodboards combining warm golds, purples, and neutral tones.
Typography aligned with the brand’s esoteric positioning.
Cohesive design language across all components.
Professional dashboard
Empowered experts to manage their sessions and earnings autonomously.
Clear metrics and streamlined workflows improved usability.
Dashboard for professionals on desktop and mobile
Impact
The redesign transformed Astroideal from a platform with critical usability failures into a trustworthy, conversion-oriented experience.
Improved clarity and confidence for new users.
Clean design for the registration process
Enhanced professional management tools.
Delivered a consistent design system supporting long-term scalability.
Sample of some components of the library
✨ Conclusion:
Astroideal evolved from a fragmented, error-prone platform into a holistic digital product with stronger conversion potential and a trustworthy user experience.
Landing page
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Posted Sep 30, 2025
Redesigned Astroideal's website to improve usability, trust, and conversions.
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Timeline
Feb 3, 2025 - Ongoing
