PathFinder
Lauren Hyun
Generative AI chat feature
Background
PathFinder is an early-stage startup on a mission to improve transparency in career paths and inspire students and job seekers transitioning into or starting a career to pursue their passions. It aims to achieve product-market fit and increase engagement.
I collaborated with a product manager, a designer, and 7 engineers to redesign the landing page and integrate generative AI. I owned strategy, led the end-to-end design and established the first design system.
Research
To understand why PathFinder can't increase engagement and how it can achieve their product-market fit, I kickstarted with research by conducting 5 user interviews of navigating through the live site and their experience finding a career path, 2 empathy maps, and 4 SWOT analyses.
Key insights:
❓Some confusion about what the site is about
📖 Students and professionals still need career guidance
💸 Students refuse to pay for premium plans for a high cost to upgrade to unlimited features
Design
Research also shows that students and professionals want their questions answered quickly when learning about certain tech careers. Thus, the product manager, the designer, and I came up with potential solutions: redesigning the landing page and adding generative AI to achieve its product-market fit and increase engagement.
With those solutions, I designed mid-fidelity and high-fidelity wireframes for engineers to visualize the site's function. The high-fidelity wireframes are for usability testing, so the participants feel as if the site has been launched.
Mid-fidelity wireframes
High-fidelity wireframes
Design system
I established the first design system because the site lacks accessibility and helps save time by reusing the same components to create future high-fidelity screens. I want to ensure they are WCAG AAA compliant so that it's accessible for every individual, which could increase engagement.
Design Handoff
I kickstarted documenting design specs to speed up the collaboration and foster smoother engineering collaboration.
Final designs
Generative AI
Type in the career question with generative AI to get your answer to your inquiry instantly and choose a professional you are looking for to learn more about their work experience.
Website Prototype
Before and After the landing page
Mockup 1
Mockup 2
Results
This website resulted in 100% task completion, an 80% satisfaction score, and 2 organizations interested in partnering with us. The website launched in March 2024, but we will need to get further user feedback from the 2 organizations to see if we need to design more features that align with their needs.
Org 1 testimonial
Cool. Let's plan to kick off next week."
Org 2 testimonial
Let's do a Discord version first and see how many people opt-in
Like this project
Posted Apr 3, 2024
A professional community to help students and career switchers find the ideal career path, leading to an 80% satisfaction rate.
