Sunny Teriyaki
Lauren Hyun
Background
The Sunny Teriyaki website design project aimed to improve a teriyaki business's online presence and ordering experience. The final design was implemented and developed on Wix.
Audit
I thoroughly analyzed the site to understand how the business can improve its online presence. This helped me identify any issues with the site that could be improved.
Audit on previous website
Research
To better understand the customer's ordering experience, I conducted five competitive analyses, 25 surveys, and 6 interviews.
Key insights:
❓Customers prefer to order online for convenience
😶 They order online to not talk to people
📲 They don't want to download delivery apps to order
Information Architecture
With the insights I gathered from user research, I created a site map to envision how the redesigned site would work and help organize the pages for better structure.
Wireframing
After creating the sitemap, I decided to redesign the website to increase customer engagement. So, I began wireframing on mobile devices because customers mostly use their mobile devices to order online rather than desktops. This will be used for usability testing to see how customers interact with the site.
Mid-fidelity wireframes on mobile
Logo design and UI kit
After I gathered my usability testing insights, my client requested I redesign the logo to attract customers, make the restaurant more memorable, and have a cleaner and more modern look. So, I redesigned the logo as requested and created a UI kit to create consistency across platforms. I was going for the brand's warm and welcoming look and feel.
Logo design comparison
UI kit
Results
This resulted in an increased user satisfaction rate by 29% and a reduced bounce rate by 26% on the landing page. The client and customers were happy with the site.
Client testimonial
Our business was looking to establish online order platform for our restaurant. Lauren did everything from setting up our web page and payment system connections. She put lots of her time to make our website user friendly, like easy to read menu design and placing an order. Our restaurant start to have online ordering and we heard many positive feedback from our customers. We would like to say thank you to Lauren for setting up our website and the online ordering system.
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Posted Feb 7, 2023
A website for a local teriyaki business to boost its online presence. I helped increase user satisfaction by 29% compared to the previous website.
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