GameOva

Lauren Hyun

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User Researcher

UX Designer

Product Designer

Figma

Maze

Miro

GameOva App
GameOva App

Overview

GameOva is a conceptual social media gaming app for the UX Scene Designathon 2022's prompt  "Design an experience focusing on accessibility and inclusion." The goal is to create a safe and comfortable environment for players who are women and minorities to be able to connect and play together without the fear of harassment. 
I collaborated with 3 designers to design the app within 48 hours. I was responsible for brainstorming ideas, mid-fidelity wireframes, prototyping, led usability testing, and high-fidelity wireframes.

Problem

In our brainstorming sessions on diversity and inclusion, we couldn't ignore that gaming often feels hostile to women and minorities. Our own experiences as gamers inspired us to tackle this issue and according to our discovery research:

😤 77% of women who game experience unwanted behaviors

😤 59% of women hide their gender while playing games online to avoid harassment.

Research

The designers conducted 20 survey respondents to validate the problem we observed as gamers and understand further the player's pain points and motivations of playing games. With the research insights collected, they moved on to the user journey map to visualize the player's journey of playing a game and an opportunity to find a solution to prevent players from getting harassed.
Key insights:

🤬 Players get harassed when they start playing

🎙 They mute their microphone to feel safe

🕹 They play less due to harassment

Design

I designed and prototyped mid-fidelity screens with my team to visualize the function of the app and for usability testing. This helps to further
Mid-fidelity wireframes
Mid-fidelity wireframes

Style guide

The designers and I created a style to ensure consistency across all screens for high-fidelity wireframes.
Style guide
Style guide

Results

From usability testing, it resulted in a 100% task completion rate and after 48 hours of designing, our team won "Best Overall" out of 38 teams.
Mockup 1
Mockup 1
Mockup 2
Mockup 2
Mockup 3
Mockup 3
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Posted Apr 4, 2024

A conceptual social media gaming app called GameOva, resulted in our team being awarded "Best Overall" out of 38 teams.

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User Researcher

UX Designer

Product Designer

Figma

Maze

Miro