Daily Sober

I had the pleasure to connect with Justin McClure (the Mighty McClures) a leader in family entertainment with over 10 Million followers across social media to build Daily Sober, a transformative coaching platform focused on guiding individuals toward sobriety.

I embarked on a project to design a compelling Kajabi website that resonates with its mission. Justin, sought a digital presence that could effectively communicate his expertise in YouTube, marketing, social media, and growth while providing a seamless user experience for potential clients exploring his programs.

Creative Process & Collaboration:

Strategy: Collaborating closely with Justin, I conducted an in-depth analysis of the target audience to ensure the design and content aligned with their needs and motivations. We focused on creating an intuitive navigation structure and engaging visuals to enhance user engagement.

Process: I crafted a custom theme that reflects the brand's ethos, incorporating conversion-driven landing pages and integrating essential features such as blog creation to drive organic traffic. Regular feedback sessions with Justin ensured that the design met his vision and business objectives.

Results: The new website effectively communicates the value of Daily Sober's programs, leading to increased visitor engagement and a higher conversion rate. The strategic layout and content positioning have strengthened the brand's online presence and facilitated growth in client sign-ups.