The Social Workshop for Julia Broome - Kajabi Community

Ismel Figueroa

Verified paid work

View completed workwww.thesocialworkshop.com

The Social Workshop

by Julia Broome

Julia Broome, founder of The Social Workshop and the Workhorse App, reached out with a clear challenge:

She was managing a 2,500-member private Facebook group and wanted to migrate her most engaged students into a branded, access-only community she fully owned, without losing momentum, engagement, or trust.

At the same time, she needed a scalable solution that worked for:

Existing students who already owned The Content Course (for content creators, brands, businesses, and social media managers working with clients)

Members of The Social Workshop, a training ecosystem built specifically for social media managers

Facebook wasn’t designed for:

Long-term retention

Structured learning paths

Monetization or cross-selling

Data ownership and segmentation

Julia needed a centralized, conversion-driven community that lived inside Kajabi and supported both current and future students.

Relying on a Facebook group meant:

Fragmented conversations and low post visibility

No clean onboarding experience for new members

Limited control over member data and customer journeys

Missed opportunities to cross-sell offers at the right time

A disconnect between paid courses and the community experience

As her brand and student base continued to grow, these gaps created friction, for both Julia and her members.

Something was clear:

Without a structured community product, engagement and lifetime value were being left on the table.

I designed and implemented a Kajabi Community Product built to increase engagement, retention, and conversions, while giving Julia full ownership of her audience and ecosystem.

Using Kajabi as the foundation, I migrated her community experience away from Facebook and into a branded, private environment aligned with The Social Workshop’s mission:

A collaborative space where social media managers and digital professionals learn, connect, and grow through strategy, accountability, and real-world application.

Successfully transitioned from a Facebook-dependent community to a fully owned Kajabi ecosystem

Created a central hub for The Content Course and The Social Workshop students

Improved onboarding clarity and member experience

Opened new opportunities for cross-selling and long-term retention

Gave Julia a scalable foundation to grow her community without platform limitations

14 likes · 385 views · Dec 18, 2025

Designed and launched a Premium Kajabi Community with challenges, live meetups, and cross-selling offers for Julia Broome, founder of The Social Workshop.

Timeline

Oct 30, 2025 - Dec 1, 2025