Broadway Venture Partners Interactive Web Design

Built in Framer , with Unicorn Studio handling the 3D render animation. The site runs on a single viewport, no scroll, with a real-time day/night system driven by the visitor's geolocation and a fully isolated easter egg UI that lives outside the main interface.

Jett came to us with a clear vision and a tight constraint. One page, no scroll, and an idea rooted in the physical: a blueprint coming to life, like an early concept sketched on a napkin before it becomes something real. BVP operates between New York and San Francisco, and that duality needed to live in the work.

A concept that strong can go wrong in two directions: literal and boring, or abstract and meaningless. Taking "blueprint" at face value gives you a PDF aesthetic. Ignoring it gives you a generic venture site. The brief needed to be honored without being illustrated.

We pushed the concept past its starting point. A 3D render, built from an original illustration by one of their artists, turned the napkin idea into something tactile and real. Not a representation of a drawing. The drawing itself, brought into three dimensions.

From there, the site's behavior became part of the concept. The light and dark mode aren't a toggle. They're driven by actual time of day at your location. Sun up, the site is light. Sun down, it's dark. The two coasts, New York and San Francisco, informed the thinking. But the execution extends to wherever you are in the world. The site lives in the same time you do.

The easter egg was Jett's ask from the start, without a specific direction. We took the napkin metaphor all the way. Hover to the right edge of the screen and the corner of a napkin peels up. Click it, and you're inside a completely separate UI. A blank napkin, a drawing tool, a stripped-down pitch field. You sketch your idea, write a few lines, and send it directly to the BVP team. The easter egg became the most honest expression of what BVP actually does: they fund ideas that start on napkins.