Kastle AI - AI Agent for Mortgage Lending & Servicing
Outcome
Shipped in 14 days, built in Framer, all visuals in-house.
The Brief
Contra paired me with the Kastle AI team to ship a site that showcases their software with on-screen animations. Goal, a sharp, enterprise-ready feel that attracts serious buyers. Timeline, 2 weeks from signature so the site could act as their live business card at a convention.
Scope
Art direction moodboard, copy + wireframe, high-fidelity design, 3D assets and animation, development in Framer, QA, shipping.
Result Section
Project Focus
Minimal, technology-forward design that is readable, credible, and easy to navigate under a tight deadline.
How it works Section
Design Strategy
Lead with a high-contrast serif for character and credibility.
Hairline rules, square corners, neutral palette for structure and clarity.
Soften edges only when referencing product UI to separate website art direction from software visuals.
Translucent panels with background blur to add depth, paired with lightweight, abstract 3D motifs created in-house to avoid stock visuals and keep everything on brand.
Why Lenders Trust Kastle Section
Development Strategy
Designed and built directly in Framer to move fast and keep design logic aligned with components. My library covered common sections, so once design was approved the site was already halfway built. Responsive work was straightforward after approval.
Feedback from the Client
"Jay is a beast!! High quality work in a short timeframe. His motion and graphic work is truly gamechanging. Can't recommend him enough!"
Rishi Choudhary - CEO at Kastle