Visual identity for BBC Studios Audio Productions that projects firmly to a digital audience, reflects its premium output and ambition to expand and evolve into new genres and markets.
Poster
Brand Values
The Solution
A logomark and graphic toolkit inspired by sound-waves and a bright, bold asthetic that appeals to a younger and more diverse audience.
Visual identity design for BBC Studios Audio Productions department, aimed at attracting a new generation of listeners, evolving into new genres and markets.