Diversion Strategies | Brand Identity

About Diversion Strategies:

Diversion Strategies is a full-service consulting firm based in Sacramento, California, supporting the solid waste and recycling industry’s growth. The Firm’s capabilities range from permitting and development of commercial infrastructure to Government advocacy, to facility operation and support.

Project Brief:

This project involved creating a new logo and brand guidelines that echo their contemporary values of innovation, technology, and growth.

The design centers on a sleek, polished plant symbolizing organic growth, complemented by a subtle spiral to symbolize movement and transformation. The chrome gradient evokes a feeling of innovation and technology that embodies Diversion Strategies’ pioneering spirit in waste management. The new logo and guidelines capture their current vision and mission, reflecting their progressive approach.