About Primos:

Primos, a California-based taco truck and street food venture, serves top-notch street-style tacos at various events across the state, from festivals and concerts to fairs and food truck gatherings.

Project Brief:

This project involved creating a brand identity for Primos, a taco truck catering business. Primos is committed to delivering high-quality food at affordable prices. We created a versatile logo and brand guidelines that embody Primo’s values of excellence and accessibility, ensuring a vibrant and inviting visual identity across all platforms.