American Heart Association | Graphic Design

About American Heart Association - Heart's Delight:

Since 1999, Heart’s Delight has raised more than $23 million for the American Heart Association. The event began in memory of Bruce Bassin of MacArthur Beverages. 2024 marks the 100th anniversary of the founding of the American Heart Association. The American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

Project Brief:

Since 2021, I have worked with the Heart’s Delight team at the American Heart Association to design and layout their auction invitation and the 300-page auction catalog. Working closely with the Heart’s Delight team we created a layout that has a high-quality feel, aligns with the brand guidelines, and delivers the information in a way that is visually appealing, logical, and organized.

These materials are used for the annual fundraiser, printed and mailed out to over 7,000 donors worldwide.