I followed a prompt to take a product from AllBirds and rewrite a product description. This is designed as a work sample and not a collaboration with the brand. I have purchased from this brand in the past, so I already had some familiarity with the product line.

I chose the Tree Breezers, which as a ballet flat that I wear often.

My issue with the currently is that the information on the site is all over the place. I had to scroll up and down a lot just to think of how to improve this copy. I also am an AllBirds customer, and this is something that has irritated me in the past as a customer, so I wanted to think of how I could make a description that reflected what made me buy this product in the past and how it could be in one place to get others to add these shoes to their cart.

Breeze through even your busiest days in our Tree Breezers. Sustainably made in South Korea with eucalyptus fibers, our unique knit design gives flexible all-day comfort without the odors. And when they need some TLC, simply wash and air-dry your Tree Breezers to make them feel good as new.