In 2021, Bodacious Wines teamed up with Sarah Nicole Landry (aka The Birds Papaya) and The Basement Gang to celebrate their brand refresh and to reach new audiences in the Canadian market, especially among young people 18-25. The series of flagship spots, photos, and videos from a PR event featuring the ambassadors generated millions of views and impressions, and jumpstarted the overall social presence of the brand.

Working with creative, PR and media teams, I designed the content strategy, advised on best social practices, and guided my team in creating new opportunities from community management tactics.