Lincoln Motor Company x Refinery29: Creative Campaign Strategy

The launch of the Lincoln Corsair and a need to reach younger female drivers saw my team at Hudson Rouge work together with Refinery29 Canada to create a digital and social campaign that would have potential customers see themselves in a brand while also introducing the 100-year old brand in a new light. Working with an influencer, we developed a campaign involving digital/web content, programmatic content and paid + organic social content.

The campaign was a success: 7.3 million impressions, and significant lifts in brand opinion and recall among female audiences 18-34.