I designed and structured the landing page for Closet Heritage, an AI-powered wardrobe planning app. The goal was to clearly communicate the product’s value, simplify its AI-driven concept, and create a compelling, conversion-focused experience.

Translate a multi-feature AI fashion product into a clear, engaging landing page that instantly communicates value, builds trust, and drives user action - without overwhelming visitors.

Through strategic product storytelling and structured UX decisions, I:

• Positioned the product around planning - not automation - to give users control • Simplified complex AI functionality into clear, benefit-driven messaging • Designed a visual hierarchy that guides users from problem → solution → action • Structured sections to highlight real wardrobe integration and outfit planning flow • Created strong, action-oriented CTAs to drive sign-ups • Developed image direction to visually demonstrate clothing scanning and AI styling • Ensured a clean, modern aesthetic aligned with fashion-tech branding

• Landing page UX strategy • Conversion-focused content structure • Visual storytelling and section hierarchy • Hero messaging and value proposition refinement • Image direction and product scenario planning • CTA placement and engagement optimization

A polished, conversion-ready landing page that clearly communicates Closet Heritage’s unique value: transforming real wardrobes into structured outfit plans. The final design balances clarity, modern aesthetics, and persuasive storytelling, positioning the product for launch and user acquisition.