When we started work on Lucy, our goal was to design a consumer experience that made searching for licensed childcare in Canada feel human, trustworthy, and collaborative. Parents needed more than just filters, they needed a way to explore options with partners, family, and friends. The result was a beautifully simple platform with a unique “Circles” feature that lets families research and shortlist centres together, transforming what is usually an overwhelming decision into a supported one.

Most platforms oversimplify how childcare businesses operate. With Lucy, we designed tools that reflect the way real providers work, managing multiple locations, varied programs, and availability across each. From customizable public profiles to real-time program listings, the provider experience gives full control while helping centres present themselves clearly to prospective families.

At the organizational level, Lucy supports multi-site operators, municipalities, and franchise chains with tools to manage distributed locations and program offerings at scale. Think of it like Google Business, but for childcare. With role-based access, unified branding, and centralized visibility across sites, the admin dashboard was built to handle real operational complexity.

With Lucy, we set out to solve a complex but deeply human problem: helping parents in Canada find the right childcare, and helping providers present their services with confidence. By designing for both sides of the platform, and the networks that connect them, we delivered an experience that feels cohesive, trustworthy, and ready to grow.