Branding/UI Design – Die Hackeschen Höfe

In order to draw the focus to the high-quality manufactories and cultural institutions in the famous courtyards and to lure not only tourists but also Berliners back there, we at Smith Berlin have developed a branding that is variable and entertaining. From social media posts to postcards to an image campaign, it can be used in a variety of ways and also takes a step back when necessary to let the tenants in the courtyards take centre stage.