The logo I designed for Introduce Studio is based on the visual idea of a round ball on a flat plane. Nothing happens until the plane is tilted, or the ball is pushed. A movement is then triggered, made possible by the shapes and materials themselves. This theory best illustrates Introduce Studio's philosophy, which seeks to rethink the fundamentals of what it means to make formal and material design choices. Introduce Studio is not about originality or the end result, but an experiment that has no answer or final image in mind.