Kelsey is a dietician based in Ireland. She helps her clients get into their desired health and physique in a sustainable and realistic way. Kelsey believes in a no-nonsense approach to nutrition, where she focuses on tested and science-backed methods to give her clients confidence in their health.

Kelsey wanted a website that positioned her brand as professional and elevated.

Now, she was ready for a website that:

→ Accurately reflected the brand in a way that connects with the clients who could benefit from her work

→ Was easy to update, so editing and adding content would not feel overwhelming

→ Attracted more aligned clients

→ Reflected her high level of expertise

We set out to create a brand that was both editorial and bold:

Color palette: We chose a bold and authoritative color palette to represent Kelsey’s direct and organized approach. The combination of the electric blue and bold black tones reflects the elevated feeling she wants her clients to have.

Typography: To position Kelsey’s brand as sophisticated and honest, we matched Questrial for headings with Host Grotesk for body text

Logo: The primary logo is bold and modern, like Kelsey’s approach. The KK mark is a nod to her elegant energy.

Kelsey got clarity in her business after finally launching a website that actually reflects who she is and what she stands for.

Kelsey’s new site now does the filtering for her. It attracts dream clients and gently repels the ones who aren’t the right fit, saving her time and energy from bad-fit inquiries

From branding to the client journey, her new site brings visual and strategic alignment, meaning every touchpoint reinforces her message without her having to repeat herself to each new prospect.

Her site is now flexible enough to grow as her business grows. Adding a new offer, updating prices, or shifting her niche no longer feels like starting from scratch. At ease with her website, finally.