Refining Talvo’s positioning and structure by Alex ZajRefining Talvo’s positioning and structure by Alex Zaj
Built with Framer

Refining Talvo’s positioning and structure

Alex Zaj

Alex Zaj

Work delivered for Jason, founder of Talvo, in collaboration with Measured.

The project involved refining Talvo’s positioning within a specialised bioscience niche. While the visual direction and structure aimed for clarity and focus, parts of the messaging and content were defined externally, which introduced some constraints on how far simplification could go.
Within that, the work focused on improving structure, narrowing the narrative where possible, and making key touchpoints, especially around contact, more direct and accessible.
Visually, the site follows a restrained monochrome system supported by illustration, combining curated assets with selected custom elements, including a founder illustration.
The result is a clearer and more focused presence, delivered within a collaborative and multi-stakeholder environment.
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Posted Apr 1, 2026

Narrowed positioning, simplified communication, and restructured the site to improve clarity, usability, and overall brand alignment.