Website Refresh & Product Dashboard Delivery

Role: Web Direction, Structure & Delivery

Scope: Corporate website refresh (Framer) + client dashboard build (Next.js)

Outra required work across two connected products:

a Framer-based corporate website and a client-facing dashboard built in Next.js.

Brand strategy and guidelines were already established prior to the website phase. I joined the project to lead web direction and delivery — focusing on structure, clarity, and how both products communicated value.

For the corporate website, I selected the creative direction within the existing brand system, focusing on translating strategy into a clear, structured web experience rather than rebranding.

The second part of the project involved the delivery of a client dashboard built in Next.js, designed to present live product data in a clear and relatable way.

I worked alongside:

an asset designer

a copywriter

My role was to visualise and structure how information should be presented across both products, shaping:

page structure and content hierarchy

card-based sections to express brand values

dashboard layouts that prioritised clarity over density

Live product data was plotted using Charts.js, turning complex datasets into readable, actionable visualisations for clients.

Both products were delivered as production-ready builds.

Following completion, the project transitioned back to the branding company for ongoing support and maintenance.