Built with Framer
Translating Brand Strategy into Web Structure
Alex Zaj
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Posted Jan 15, 2026
The project involved translating brand direction into a structured experience, with a focus on service clarity, business alignment, and content hierarchy.
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Measured Branding
Measured Branding had completed its brand strategy and identity work prior to the website phase.
I joined the project to lead the web experience, translating the brand direction into a clear, structured, and scalable website built in Framer.
A significant part of the work focused on business alignment: shaping how services were presented, clarifying positioning across pages, and ensuring the site communicated value clearly to the right audience.
Beyond execution, I worked closely with stakeholders to align structure, content flow, and decision-making, keeping the build focused and predictable from start to launch.
