Federal Health IT Program Engagement Strategy

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Challenge: A federal health IT program needed to build stakeholder understanding and support for its enterprise-wide EHR modernization effort. The communications team was tasked with improving clarity, collaboration, and engagement across tribal, clinical, and federal audiences.

Comprehensive stakeholder engagement strategy anchored in the ADKAR model

Messaging framework and audience matrix for tribal, internal, and public audiences

Branded templates and engagement tools for cross-agency use

Roadmap for change communications and leadership alignment

Takeaways: Stakeholder trust depended on consistent, transparent communication and representation of community voices. Insights from listening sessions helped refine tone and approach.

Results / Recommendations: The strategy increased stakeholder participation by over 200% and provided program leadership with a repeatable, scalable engagement model for future digital transformation initiatives.