National Agricultural Workforce Program Brand Guide and Personas

🔗 View Presentations | Audience Persona Deck

Challenge: The National Agricultural Workforce Program needed a refreshed brand identity and audience framework to unify messaging across internal teams and external stakeholders.

Brand style guide including tone, messaging, and visual identity

Audience persona deck capturing motivations, barriers, and communications preferences

Strategic content recommendations aligned with program goals

Implementation plan for rollout across digital and partner channels

Takeaways: The analysis revealed inconsistencies in how audiences understood the Organic Seal and program mission. Streamlined storytelling and visual design improved trust and comprehension.

Results / Recommendations: Produced a scalable brand system and content framework that strengthened program's communications capacity, improved audience clarity, and equipped internal teams for long-term alignment.