Social Media Strategy & Content Development for L' Shanell + Co.

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Challenge: L’ Shanell + Co., a luxury beauty brand, sought to unify its visual identity and strengthen social storytelling to drive engagement and sales among millennial and Gen Z audiences.

Social media strategy and content calendar with brand storytelling themes

Full content suite of visual assets, captions, and creative direction for Instagram and TikTok

Brand voice refinement and tone alignment across digital touchpoints

KPI dashboard template for tracking content performance

Takeaways: Authenticity and aspirational storytelling performed best when tied to wellness and empowerment. Visual cohesion significantly boosted audience retention.

Results / Recommendations: Delivered a consistent content system that increased engagement and visibility, while helping the founder sustain brand presence and storytelling consistency across social channels. 111% engagement increase on Facebook, and 93% engagement increase on Instagram.