Integrated Marketing Comm's Plan: Heritage Row

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Challenge: Consulted for Creative Theory Agency I worked on a Nike x Nordstroms Lifestyle campaign. Nike partnered with Nordstrom to create an immersive in-store and digital experience that celebrated individuality and self-expression through fashion, culture, and movement. The challenge was to merge Nike’s bold athletic identity with Nordstrom’s refined retail aesthetic—bridging sport, style, and storytelling in one cohesive experience.

Creative strategy and brand positioning framework for the activation

Campaign concept deck integrating digital, social, and in-store experiential elements

Copy and content strategy aligning Nike’s performance narrative with Nordstrom’s lifestyle tone

Visual direction and partnership storytelling concepts to guide art and production teams

Takeaways: Consumer insights revealed that audiences crave belonging through shared experiences rather than traditional retail promotions. The activation needed to feel less like an ad and more like a cultural moment, blending fitness, community, and self-expression.

Results / Recommendations: The final concept positioned Nike x Nordstrom as a “movement meets mood” experience that lived beyond the store. The strategy informed visual storytelling, influencer seeding, and experiential design recommendations—laying a creative foundation for future retail collaborations centered on culture, emotion, and lifestyle impact.