This client was an up-and-coming adult content platform, a competitor to sites like OF.

Their goal was to enhance user engagement and increase traffic through strategic social media initiatives, with a focus on maximizing their users' lifetime value.

This would be done by creating and promoting content across various platforms, starting with X and Reddit, in order to build their visibility, engage their existing audience, and attract new users and creators.

Despite our time together having been cut short for unforeseen circumstances, you can clearly see the impact those first two weeks of December had in the brand’s reach on social media.

Given more time to invest in both the main platforms, and eventually exploring those additional ones with things like the creation of a branded playlist on Spotify for creators to use in their content, I have no doubts the brand would’ve seen explosive growth.

If any similar brands - fun, rebellious, taboo even - would like to explore the world of social media together, I’d love to chat. I still have several crazy ideas I never got to implement, and it’d be a shame to keep them in my notes app!