Clario is an AI-powered healthcare operations platform, helping mid-sized providers and digital health startups streamline compliance, unify patient data, and predict risks. Despite having a powerful offering, their website wasn’t converting—potential clients struggled to understand Clario’s value, leading to lost leads and slow growth. By redesigning the landing page, we increased conversions, improved clarity, and positioned Clario as the go-to AI solution for healthcare compliance and efficiency.

Clario’s original landing page wasn’t effectively driving leads due to three core issues:

The site didn’t immediately communicate Clario’s value proposition in a way that resonated with healthcare decision-makers.

The complexity of AI-driven healthcare automation was overwhelming for visitors.

Clario needed stronger social proof, case studies, and trust signals to reduce skepticism.

Healthcare providers require compliance reassurance before adopting new technology.

The site had a high bounce rate and low sign-ups for demos.

The call-to-action (CTA) lacked urgency and wasn’t aligned with Clario’s ideal audience.

These challenges slowed Clario’s growth, preventing it from capitalizing on a $50B healthtech automation market.

We repositioned Clario’s core messaging to emphasize immediate value:

Before: “AI-powered compliance and healthcare automation.”

After: “Cut compliance work by 50%. Reduce readmissions by 22%. Automate healthcare operations effortlessly.”

Headlines and subheadings focused on quantifiable outcomes, making Clario’s value instantly clear.

Integrated case studies, testimonials, and compliance certifications to reassure healthcare professionals.

Added logos of existing partners and regulatory endorsements to boost credibility.

Redesigned CTAs to be high-contrast and action-driven, such as:

Created a clear, structured layout that naturally guides visitors toward conversion points (demo requests, contact forms, and resource downloads).

Reduced unnecessary friction in the sign-up process by simplifying forms and removing non-essential fields.

2.5x increase in demo requests after the redesign

38% lower bounce rate, meaning visitors engaged longer

Stronger brand trust with the addition of regulatory credibility and client testimonials

Higher conversion rates due to clearer messaging and optimized CTAs

Clario’s new landing page turned website traffic into leads, reduced drop-off rates, and positioned the company as the most trusted AI-powered healthcare operations platform.

1. Clarity Converts → A clear, outcome-driven message immediately communicates value to visitors.

2. Trust Sells → Adding credibility through testimonials, compliance proof, and case studies reduced skepticism.

3. Simple & Actionable CTAs Drive Growth → Clear sign-up flows and frictionless conversions boosted engagement.

If your B2B SaaS, AI, or healthtech platform needs a high-converting, trust-building landing page, let’s talk.