Janine Mathó: Brand Identity Redesign
Jovanka Dorovic
Building a Brand System with Warmth and Executive Credibility
Brand Identity Redesign & Guidelines for Janine Mathó
A brand identity redesign for author and speaker Janine Mathó, created to bring more clarity, credibility and consistency across her book, website and speaking materials.
A brand identity redesign for author and speaker Janine Mathó, created to bring more clarity, credibility and consistency across her book, website and speaking materials.
The existing identity had warmth and personality,
but the colour palette lacked contrast for digital use and the overall visual language felt less refined than the positioning required.
My process & approach
I focused on defining what needed to stay recognizable and what needed to evolve.
The colour system was extended with deeper primaries for stronger contrast, while lighter accents preserved the warmth of the original brand. Typography, spacing, linework and geometry were then structured into a more disciplined visual system that could work consistently across formats.
Architecture of visual communication that works
Extended colour palette with stronger digital contrast
Cross-platform typography with clear hierarchy
Refined grid, linework and spacing rules
Consistent visual language across book, web, social and speaking materials
A strong redesign is not about changing everything. It is about knowing which parts of the identity carry meaning, and which parts are holding the brand back.
The Impact on Janine Matho's brand
The result was a more credible and cohesive identity that preserved the warmth of the original brand while improving readability and consistency across channels.
The final system included brand guidelines, reusable templates and production-ready assets, creating a foundation that could scale across future applications.
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Posted Sep 16, 2026
A brand identity redesign that gave an author and speaker a clearer, more credible system across book, web and speaking materials.
