I developed a packaging system

I developed a packaging system for PHOX9, an independent cosmetics brand focused on hyperpigmentation and color correction. The goal was to create a look that felt luxurious, feminine, and collectible while giving the product line a strong visual identity across multiple formats.

The design combines metallic red packaging, gold foil details, quilted textures, and a jewelry-inspired emblem to create a rich, high-end aesthetic. I extended the visual language across lipstick packaging, compacts, cartons, cosmetic cases, and coordinated product storage so the collection would feel cohesive whether viewed individually or as a full set.

This project highlights my ability to translate a brand concept into a complete packaging family, balancing visual identity, structure, material direction, and product presentation.