Velvet Throne — Onyx Rose

Velvet Throne — Onyx Rose Beauty Campaign Concept

I developed Velvet Throne as a limited-edition lipstick campaign that expands the Onyx Rose identity into beauty, fashion, and tour-inspired merchandise. The concept takes cues from vintage glam rock, theatrical nightlife, backstage photography, and dark editorial beauty campaigns, creating a world that feels provocative, moody, and intentionally larger than life.

The collection includes ten lipstick shades with individual names and personalities, supported by a Tour Bundle concept designed to feel like collectible merchandise rather than traditional cosmetics. I carried the visual identity across campaign imagery, product presentation, typography, color direction, merchandise, and promotional graphics, using deep black, oxblood red, muted gold, distressed textures, roses, and dramatic shadow-heavy photography to create one cohesive system.

The goal was to demonstrate how an established personal identity can evolve into a fully realized lifestyle campaign while maintaining a recognizable visual voice across beauty, apparel, and promotional applications.