SEED Branding and Logo Creation

THE CHALLENGE APSA is an association for sustainable agriculture through the production and trade of quality seeds for the world. They wanted to design their yearly event logo called SEED. THE IDEA This has to do with agriculture and I proceeded to look into plants and seeds as the basis of the logo design. However, later APSA decided that they wanted the flower of the host country together with some added elements unique to the country. THE RESULT Using the seed element that included the official flower of the host country, that grew into the official logo for all SEED events. This meant that not only the logo creation was successful, but was granted as the official logo for all SEED events to come.