Unilever Pasti Sedap Package Design

THE CHALLENGE Unilever wanted a new packaging for their product, “Pasti Sedap”. This product adds extra taste in cooking and helps bring out the flavor in every dish. THE IDEA Putting a freshly cooked dish at the front of the packaging will indirectly persuade and inform the viewers what this product is about. At the back of the packaging, a famous food vendor that has been using this product for a long time was featured so to capture and tie the success of this product to the success of the food vendor. THE RESULT Not only did the food packaging came out looking fresh and magical, but the featured vendor was also thrilled with the publicity. Due to the success, Unilever Singapore commissioned me to create the same good feeling for the sister product in Singapore called ‘Hoa Chi’.