Unilever Berjaya Bersama Designs

THE CHALLENGE Unilever Malaysia wanted a campaign to show the collaboration of food vendors with Unilever by using their products, how they can expand their businesses and become successful entrepreneurs. THE IDEA The idea was to identify successful food entrepreneurs in the market and gather as much information as possible how Unilever products have helped them with their businesses. In return for the interviews, Unilever Malaysia gave free advertisements to these vendors, highlighting their businesses and location, and provided them, free cooking classes, from Unilever chefs. THE RESULT Berjaya Bersama campaign was implemented successfully with an increase in sales for Unilever together with an increase in sales for the food vendors through newspaper advertisements.