Unilever Lime Packaging Design

THE CHALLENGE Unilever Malaysia wanted to upgrade its Knorr Lime packaging. I was tasked to bring a more different and ‘alive’ look to this new packaging so that it can attract more food vendors to use this product. THE IDEA Other than following the branding for Knorr, I decided that the best way to show this product is to show what dish can be cooked with lime powder. THE RESULT Bright green with a tasty and fresh dish at the front of the packaging psychologically brings the taste of the picture directly to the taste buds of the viewers.